Why Banner Ads?
Banner ads are powerful marketing tools for raising awareness of your product or service, building brand recognition, driving traffic to your website or social media pages and influencing immediate sales. The result – an increase on your bottom line.
While banner advertising may generate immediate sales, its role in building brand recognition makes the ads a powerful marketing tool even when online shoppers don’t click the banner. They are very effective in moving a potential customer from not knowing your product or service to “top-of-mind” awareness, in which your brand is the first that comes to a buyer’s mind when they have a need and are ready to buy.
Given enough exposure to your banner ads, consumers subconsciously register and remember your brand even when they’re not directly focusing on your banner ad.
Look even more important and powerful and gain trust.
Being perceived as a big player carries with it the connotation of credibility and reliability.
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